Nice to e-Meet You!

I’m Seul, an ambitious, value-driven designer who wants to solve problems and create solutions that make a positive impact on people’s lives. With integrated knowledge in user experience, business and technology, I strive to make people smile :)

Want to grab a coffee and chat? Email me at hello [at] leeseul [dot] com

I am available for full-time employment with a design team that has fun challenges to solve and has a mentorship program.

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My Experience

Aug 2019 - Present


Co-founder and a contributor at Design.local where its mission is to bring skilled people together to collaborate with organizations, governments and other designers to build stronger community.

Jul 2018 - Oct 2019
Focus21 Inc.

User Experience Designer

Conducted user research and task based usability testings. Delivered customized user-centric design solution for multiple projects. Collaborated with engineering team and other designers in an Agile environment and delivered prototyped design mockups.

Co-led a project team of 6 as a product owner, created product roadmap, managed product backlogs and efficiently delegated work for appropriate team members while delivering design deliverables as a UX designer.

Sept 2017 - Jul 2018
Focus21, Inc.

Freelance User Experience Designer

Facilitated client meetings, guided design intern and collaborated in the project planning, defined problem space and created wireframes. Converted desktop design into mobile design to support responsiveness of the website and collaborated with other designers remotely.

Jun 2017 - Sept 2017
Focus21, Inc.

User Experience Design Intern

Assisted with facilitation of a design discovery session and created the style guide, personas, user journey maps and wireframes as design deliverables.

Initiated the usage of the style-guide and components for easier communication with engineers and designers and its process was implemented throughout various projects in the company.

My Involvement

Aug 2018 - Present

UX Book Club KW

Reading design related books and participating in leading sessions, discussions and workshops with Kitchener-Waterloo practitioners once a month.

Nov 2017
Design Camp & Award

uXperience Design Camp

Led the team of 5 and utilized Google design sprint methodology for an intensive 1-day design challenge. Received the 2nd place award in uXperience Design Camp.

Sept 2016 - Dec 2016

AKCSE (Association of Korean-Canadian Scientists and Engineers)

In charge of the Event Management Department, making final decisions, overseeing work, and undertaking duties of the President in his/her absence.

Aug 2016

UW Global Business Brigades

Participated as a volunteer in the 1st UW Global Business Brigades with 15 other Global Brigades volunteers in Panama. Provided micro-enterprise counselling, trained clients on business fundamentals, ran financial literacy workshops, developed and invested in community bank as a stakeholder.


Sept 2013 - Jun 2018

University of Waterloo
Bachelor of Global Business and Digital Arts, Honours (BGBDA)

Acheived: Dean’s Honours List, Experiential Education Certificate, Global Experience Certificate, Merit Scholarship

Feb 2017 - Jun 2017

Queensland University of Technology
Exchange Student Program in Brisbane, Australia


Reading. Psychology, Design, Business, Mystery, Self-enlightenment, Humanities

Arts & Music. Crafting, Painting, Embroidery, Lo-fi Music, Indie Music

Volunteering. Hospitals, Community, Second-hand Shops, Soup Kitchen



RSA Design





Design.local (WIP)